The Virgin Atlantic Global Marketing Analysis Essay

The Virgin Atlantic Global Marketing Analysis - Essay Example The essay "The Virgin Atlantic Global Marketing Analysis" talks about the Virgin Atlantic, one of the British Airlines that covers the Atlantic region including UK, North America, Caribbean, Africa, Middle East, Asia and Australia. The bases are located in London Heathrow and London Gatwick while another important base is the Manchester Airport.In the operation of airline companies, there are different factors that are considered. One of the said factors evolves in the trends related to tourism in the international community. Basically, when it comes to tourism, the ways of traveling specifically by air can be considered almost a necessity. Thus, due to the continuous development of the both the economy and the culture towards globalization, the global travel is tightly knitted to the trends in tourism.Therefore, there are different trends in tourism that can be considered to dictate the trends in the aviation technology. One is the economy of a country or a destination. For example, for areas wherein there are increasing demands for employment, there is consequently an increase in both business and luxury travels. Though other factors that can affect the trends in the aviation companies and their operation are the continuous development of the technologies that are involved in both flying and business. Therefore, based on the different global trends that dictate the operation techniques and programs of participants in the tourism industry, there are different market drivers.