Building a Foundation for the Persuasive Speech Essay

Building a Foundation for the Persuasive Speech - Essay Example A speech that is accompanied by evidence drawn from credible sources helps to improve its credibility. In this case, I will utilize credible sources that can also be easily accessed by the targeted audiences to that they can prove or refute my claims on their own. Essentially, I will strive to use the best sources in order to convince the speakers about the subject presented. A successful speech is capable of keeping the audience thinking and learning about the topic presented. I will achieve this through appealing to the emotions of the people so that they can use their intellect to think deeply about the topic. I will present current evidence drawn from the media in order to comprehend my argument. This will help the targeted audiences to keep on thinking and learning about the topic presented. The third aspect I will take into consideration when building my speech is to ensure creativity. I will carefully develop my speech in a creative way such that it would appeal to the interests of the targeted people instead of presenting it as a plain speech. I will add some humour in the speech in order to avoid monotony. I am convinced that the speaker should avoid boring the listeners since they would easily lose interest in the speech. The fourth step I will take into consideration is to demonstrate that this topic is relevant to the audiences’ needs and interests. The portrayal of women in different media has a significant impact on their behaviour and these images cannot be ignored. I need to demonstrate to the targeted audiences that the media is a powerful tool and it can significantly influence the behaviour of the people in many ways. This topic is relevant to the targeted people since they often find themselves developing negative perceptions about their own appearances. The main reason is that their attitude has been changed by the media but the truth is that these people only need to be self confident. The fifth step I will take into

Organizational Approaches to studying the human body Essay Example for Free

Organizational Approaches to studying the human body Essay There are seven organizational approaches to studying the human body. The first would be body planes and body directions. The body can be divided up into three sections, front and back, top to bottom, and left to right. The names of those three planes are the coronal, the transverse, and the sagittal planes. When you are studying organs or tissues you could use this approach to make sure the job gets done to the most accurate degree. Looking at the lungs, brains, and joints can be difficult sometimes so in that case you would use the body and planes approach. The body can be studied also according to the body cavity approach and by looking at the major internal organs. Most of the time that you see this approach being used the reasoning is to look deeper into the body and find disease. When conducting a physical exam on someone they may use an approach to identify where your internal organs are placed called the quadrants and regions approach. There are four quadrants, URQ, ULQ, LLQ, and LRQ. There are also nine regions. The nine regions are the right and left hypochondriac, the epigastric region, the right and left lumbar regions and the umbilical region; finally there is the right and left inguinal regions along with the hypogastric regions. This approach works the best when being given a physical exam for school sports or whatever. The next approach that may be used to study the human body would be the anatomy and physiology approach. This approach can be used for studying the structures in the body and how they react to certain things that you may or may not do on a daily basis. This approach is also good for examining and studying cells or the nervous system. Microscopic and macroscopic may sound similar but they are far different. This approach can be best exercised in looking to see how cells combine to make a larger cell. Next on the list is the body systems approach. In this approach you can easily study the circulatory system as well as the respiratory system. The last and final approach that you can study the human body with is the medical specialty approach. In this approach you are able to study the human body for medical use.

SWOT and PESTEL analysis of Nestle

SWOT and PESTEL analysis of Nestle Introduction This report presents a strategic analysis of Nestlà ©. Critically analysing the internal workings of the firm, this report presents a SWOT analysis to reveal an identification of the internal strengths, weaknesses, opportunities and threats seen within Nestlà ©. Nestlà © is a company with a varied brand portfolio consisting of a wide range of products including a number of household brands: Nescafe, Rowntree’s Fruit Pastilles and Nesquik. Earlier this year, Forbes (2014, p.1) referred to Nescafe, one of Nestlà ©Ã¢â‚¬â„¢s core brands as the 27th most valuable brand in the world. Employing over 8000 employees, Nestlà © is present in a number of domestic and international markets. With their headquarters in Switzerland, Nestlà © is a firm, which in total operates within 86 countries of which North America is their largest and most profitable market (Shotter, 2012, p.1). The firm’s strong internationalisation strategy reflects the firm’s commitment to resource and capability development in the external environment. This will be explored further through the use of a PESTLE analysis to determine the key external forces present within the macro environment and, how importantly Nestlà © respond to such forces in a strategic manner. A look back at the history of the firm reveals a strong commitment to product development. It all began back in the mid-1860s when Nestlà © created a new baby formula to offer to the market. Seeing a gap in the market underpinned by those mothers who could not breastfeed, Nestlà © developed a formula to be offered to the European market. This very early development within Nestlà © soon developed to include an expansion of products within the firm with chocolate being added to milk products to reach a larger target market. Since its first product offerings, Nestlà © has gone on to have a varied brand portfolio with annual sales of $100.64 billion (Nestlà ©, 2014, p.1). Nestlà ©s mission Nestlà ©Ã¢â‚¬â„¢s mission statement is supported by the expression ‘good food, good life’ (Nestlà ©, 2014, p. 1). Meaning more than the nutritional values of the food they produce, Nestlà © support the need to show a commitment to quality, safety and ultimately convenience for the consumer to enhance enjoyment. The notion of the creation of ‘shared value’ is a main focus of the firm and is an area which is supported by the firm’s ability to ‘go beyond compliance and sustainability and create new and greater value for our people, our shareholders and society as a whole’ (Nestlà © , 2014, p.1). This statement supports the integrated approach Nestlà © adopt through their commitment to recognising the responsibility the firm has to the wider external environment, which moves beyond a simple aspiration of profit. SWOT analysis This section presents a SWOT analysis to review the micro environment of the firm reflecting specifically upon the strengths and weaknesses of Nestlà © and the opportunities and threats the firm must respond to through an alignment of firm strengths to such forces. A SWOT analysis is often used, as a strategic tool to allow a presentation of the firm’s resources and capabilities, which can be further, developed to aid competitive advantage. A SWOT analysis therefore underpins the development of future strategic options. As seen within the work of Barney (1991, p. 99) and Teece (2009, p. 12) a desirable competitive advantage is one obtained through a minimisation of threats aligned with the seizing of opportunities. Table One: SWOT analysis Table one below reveals the internal dynamics of Nestlà © and the opportunities/threats facing the firm. Positive Factors Negative Factors Internal Factors Strengths Strong cultural values stemming from the firms integrated approach to business and commitment to their stakeholders (Schein, 2012, p.3). Current strategic position of Nestlà © supported by three key areas of business ‘quality leadership, customer satisfaction and sustainability’ (Business Green, 2013, p. 1). Nestlà © have a strong commitment to corporate social responsibility with reference being made to ‘long term commitment never being sacrificed for short-term performance’ (CSR Wire, 2014, p. 1). Diversified and varied brand portfolio. Global recognition driven by the number of strong brands within the firm’s portfolio. The reputation of Nestlà ©Ã¢â‚¬â„¢s brand is estimated to be valued at $7billion (Nestlà ©, 2014b, p.1). Nestlà © has a place in the heart of consumers due to its longstanding history. Development of trust and loyalty highlighting the capability development of the firm. Strong teamwork within the firm promoting good levels of job satisfaction and employee commitment. Weakness A number of Nestlà ©Ã¢â‚¬â„¢s products have faced criticism as a result of their nutritional value. Increased emphasis has been placed on healthy eating through government initiatives and Nestlà © would benefit from reviewing a number of their products to support their mission of ‘good food and good life’ in a changing social environment i.e. rising levels of child obesity. The past of Nestlà © is tainted in parts by negative public relations as a result of what is referred to as the baby milk scandal. Noted in a recent article by Muller (2013, p.1) it was stated that the scandal had ‘grown up but not gone away’. Recognising the need for stability and consistency in the processes found within the company’s global supply chain. International standards demand a need for standardisation yet this has to be balanced with the firm’s strategic need for adaptation to different cultural environments. External Factors Opportunities Ability to reach new consumer markets and in particular new international markets i.e. Nestlà ©Ã¢â‚¬â„¢s work in emerging economies. Further internationalisations with a particular focus on the BRICS economies (Brazil, Russia, India, China and South Africa) – these economies are noted as being current growth spots (Wilson and Purushothaman, 2003, p. 1). Development of intangible capabilities to aid competitive advantage. Barney (1991, p.100) argues that competitive advantage is achieved through inimitability and this should be a focus of the firm. Backwards integration to gain more control over the supply chain of the firm (Martin and Eisenhardt, 2010, p.1105 ). Innovative development of distribution channels. Threats Higher levels of buyer power within the industry fuelled by greater choice and lower loyalty (Porter, 2008, p.12: 2011, p.5). Variability in raw material prices influencing the firm’s ability to sustain prices in light of a commitment to wider responsibilities aside from profit i.e. CSR initiatives (Servaes and Tamayo, 2013, p.1047). Increased dynamism in the external macro environment fuelling short-term decision making and heightened competition (Teece, 2009, p.15). Technological change driving both innovation and associated challenges. Ageing population shifting the demographics of the workforce (Kooij et al, 2014, p. 2192). The SWOT analysis above reveals that Nestlà © have a number of strengths, which translate into the development of core resources and capabilities, which aids their competitive position. Notably, one of the core strengths of Nestlà © is the strong brand image they have which inspires trust in consumers. Nestlà © are able to build on this reputation to extend their brand categories. Further, recent efforts to follow corporate social responsibility strategies have heightened the firms approach to sustainability, which is aligned to current expectations from the consumer market for firms to take a greater responsibility towards the wider macro environment. Moving on to a critical analysis of the weaknesses of the company, one of the core weaknesses of Nestlà © is the content of some of their products, which marks a move away from healthy eating initiatives. For example, Nestlà © produce a number of confectionary goods including sweets and chocolate bars. Nestlà © will in the future have to work with the UK government to ensure that a clear marketing message is put across for such treats to only be enjoyed alongside a balanced diet. Overall, however, Nestlà ©Ã¢â‚¬â„¢s strengths overshadow their weaknesses and many of the weaknesses are being tackled by strategic actions. Recognition of the firm’s opportunities and threats leads to a discussion of the value of internationalisation and in particular the opportunities present within emerging economies. Further, the development of capabilities and thus the translation of strengths into intangible and inimitable capabilities is an area, which could see the firm, further develop their sustainable competitive advantage. Developing from the opportunities of the firm, it is also necessary to consider the threats, which face Nestlà ©. The SWOT analysis revealed one of the core threats is the increasingly competitive nature of the industry and the challenges, which arise from this level of competition. As a result, a great threat facing the firm is the level of dynamism and turbulence to contend with which influences the nature and direction of strategic choices. PESTLE analysis A PESTLE analysis is used as a strategic tool to measure industry dynamics through recognition of the core political, economic, social, technological, legal and environmental forces/changes having influence on the industry (Henry, 2007, p.23). Table two below presents a PESTLE analysis for the industry Nestlà © are present within and this information is then used to form a critical discussion for the future strategic options available to the firm. Table Two: PESTLE analysis The PESTLE analysis below identifies a number of forces, which have an influence on industry dynamics. Of these forces, perhaps the most prominent are social forces, which relate to differences in consumer behaviour. As an international firm, Nestlà © have to be able to ensure a level of adaptation, which is appropriate to different markets driven by different cultures and consumer preferences. Political Changing regulation surrounding food standards and marketing actions. Government stability in new emerging economies – question of risk as part of the internationalisation process (Kumar et al, 2013, p.205). Changing global regulations – standardised practice yet adaptation to different political forces (De Mooij, 2013, p.61). Economic Awareness and knowledge of changing inflation, economic growth rates and income levels. Changing consumer budgets, rise of the cost conscious consumer. Rising price of raw material goods in relation to the need to source from sustainable suppliers (Kumar et al, 2013, p.205). Social Changing consumer attitudes – move towards healthier products in line with government initiatives (Newman et al, 2014, p.15) supporting balanced diets and the dangers of sugar. Changing lifestyle – return back to home cooking and the promotion of family time in a world of convenience. The need to adapt to different cultural settings i.e. language, religious beliefs and family settings. Understanding of consumer behaviour is crucial to ensuring a personal approach to marketing. Consumers viewing the firm as an agency for power in the wider external environment (Eisenhardt et al, 2010: 1263). Technological Rise of social media, consumers interacting with firms and being able to do so across a range of platforms. Innovation fuelled by technological developments. E-commerce as a platform for development (Lin et al, 2014, p.3). Legal 1.Changing nature of regulation. 2. Need to adhere to global regulations and changes across different international markets (Schaffer et al, 2014, p. 12). Environmental Increased attention directed towards corporate social responsibility (Servaes and Tamayo, 2013, p. 1045). Environmental concerns from consumers including concerns over packaging/recycling (Dubois, 2012, p. 36). Corporate Objectives It is important that an alignment exists between corporate objectives, brand image and firm activities (Cornelissen, 2014, p.55). Commonly used as a strategic tool to support this analysis, Ansoff’s matrix can be applied to Nestlà © to review the different strategic options available to the firm (Ansoff, 1980, p. 133). The overall corporate objective of Nestlà © is to be one of the world’s best and largest brands in the food industry. To break this down further, there is a need to apply individual firm level marketing objectives to a specific brand within their portfolio. This section focuses upon the presentation of marketing objectives and strategies for Nestlà ©Ã¢â‚¬â„¢s baby milk products. Marketing Objectives Marketing objectives identify a target market and market need and apply this to the brands they are offering. With regards to the baby milk products Nestlà © offers, one of their core marketing objectives should relate to improving sales through the use of social media outlets. Aligned to the rise of relationship marketing and the need to develop a deeper, emotional connection with consumers it is argued that one of the marketing objectives for increasing sales of this product needs to be related to understanding the consumer base. The following marketing objectives are proposed in relation to the firm’s baby milk products: To increase interaction with consumers using social media as a platform. To increase sales by 10% through a promotional campaign across an integrated set of marketing platforms. To follow a relationship marketing campaign to increase interactions with consumers to enhance understanding of the consumer base. Ansoff’s matrix Ansoff’s growth matrix is a marketing tool often used to understand the different strategic options available to a firm (Ansoff, 1980, p. 131). Looking at the opportunities available in both new and existing markets, emphasis within the matrix is placed on the benefits and challenges of each strategic option and the extent to which the options are aligned to the internal resources and capabilities of the firm. Market Penetration Market penetration is a strategy, which sees growth underpinned by pushing existing products to existing markets. Through a focus on market penetration the firm would be able to maintain current product lines and focus upon increasing sales in this area through promotional activities and advertising. Market penetration is a strategy, which would secure growth in the market and would allow the firm to draw on their knowledge of the market to expand sales in this area. Market Development The second strategic option refers to the use of selling existing products to new markets. A new market in this case could be a new consumer base or a new geographical base. Reflecting upon the nature of the product, it is unlikely Nestlà © would be able to target a new customer base and thus it is advised that if this strategic option were to be followed emphasis would be placed on opening up to new emerging markets with existing products. Product Development Moving away from a focus on the market, the third strategic option offered by Ansoff places emphasis on the importance of product development. This strategic option would require the firm to develop new competencies, which would appeal to existing markets. Under this strategic option, Nestlà © could focus on the development of a new extension of products in the baby market to offer to the consumer base. Diversification The final option outlined is that of diversification. Diversification is a strategy, which refers to growth achieved by offering new products to new markets. This type of strategy would require a need for the firm to draw on their inherent strengths and capabilities to offer something new to the market. Underpinned by high levels of innovation, this strategy would require both investment and an appreciation of risk. As such, before the adoption of this strategy it would be necessary for the firm to have a clear vision of outcome. Which growth strategy to follow? Based on a discussion of the various growth options above, this report argues that Nestlà © should focus upon market penetration through the use of promotional activities and relationship marketing activities. This strategy would see Nestlà © focus upon an existing product and market yet achieve growth through marketing campaigns and a greater utilisation of social media. Through the use of social media and relationship marketing it would be hoped that Nestlà © would be able to develop a stronger connection with their consumers, which is fundamental when needing to gain the trust of new mothers (Iglesias et al, 2011, p. 632). Strength in the baby market is underpinned by the potential for growth due to this being a growing market. Competitive Strategies In support of an identification of growth strategies, there is a need to recognise the importance of competitive strategies. Three core competitive strategies are identified within the literature: Cost leadership, differentiation and focus (Ortega, 2010, p. 1275). Despite a traditional view that different competitive strategies couldn’t be mixed, recent literature has supported the use of a hybrid competitive strategy, which combines cost leadership and differentiation to support a competitive strategy, which balances the actions of each strategy (Baroto et al, 2012, p. 120). Cost leadership is a strategy, which places emphasis on lowest cost and thus sees the firm seeking to compete with their competition on the basis of price. Cost leadership strategies therefore require an efficient approach to the supply chain to ensure that raw material costs are kept to a minimum. Emphasis within this strategy is placed on the need to focus upon gaining economies of scale and thus low costs. Differentiation involves firms seeking to distinguish themselves from their competitors (Armstrong and Cunningham, 2012, p. 71). For this to be the case, emphasis is placed on the development of a competitive advantage through something others cannot imitate. The final competitive strategy is a focus strategy where a segmentation approach is followed (Weinstein, 2013, p. 51). A firm following a focus strategy would firm to choose a niche market and therefore have specific offerings to a specific target market. In light of the identification of the competitive strategies and the discussion above, it is advised that the firm should follow a hybrid strategy reflecting on both cost leadership and differentiation to ensure growth. A hybrid strategy would require Nestlà © to seek lowest cost where possible through economies of scale and efficiency in their supply chain whilst also seeing the firm differentiating through the culture of the firm and the relationships developed with consumers. 7p’s of marketing A final consideration for Nestlà © is an identification of the 7p’s of marketing and in particular an understanding of what their product offers to the market (Armstrong and Cunningham, 2012, p. 34). The 7p’s of marketing is an important marketing tool outlining a focus on a clear understanding of each factor: Product: Baby formula, nutrients to enable a progression from breast milk to formula or formula for those mothers choosing not to breastfeed. Price : Price relatively low to competitors. It is important to balance the need here between low cost and the influence this has on trust. Place: Supermarkets, place of convincing. Promotion: Relationship marketing principles used to engage the consumer. Nestlà © will interact with consumers during a shopping mall road show to showcase their product offerings and the value of their products. People: Employees within the firm used to support the growth strategy of particular products. Company objectives and marketing objective translates into performance goals for teams within the firm. Process: Customer service is important and a key determinant of trust. As a result of this, emphasis should be placed on the role of employees in educating the consumer and therefore translating the core elements of the brand. Physical evidence : Physical evidence in the form of packaging and promotional tools will be used to support the development of the growth strategy employed. Monitoring and controlling As a closing point, there is a need to consider the importance of the ongoing monitoring of any marketing plan. Long after the implementation, emphasis should still be placed on monitoring to ensure that controls are put in place to review the success of a given marketing campaign (Simons, 2013, p. 14). For example, in relation to the use of social media, particular controls can be put in place to monitor the success and thus levels of integration taking place. References Ansoff, H. I. (1980). Strategic issue management. Strategic Management Journal, 1(2), 131-148. Armstrong, G., Cunningham, M. H. (2012). Principles of marketing. Pearson Australia. Barney, J.B (1991) Firm resources and sustained competitive advantage. Journal of Management, 17 (1) 99-120. Baroto, M. B., Abdullah, M. M. B., Wan, H. L. (2012). Hybrid strategy: a new strategy for competitive advantage. International Journal of Business and Management, 7(20), p120. Business Green (2013) Nestlà © brews up stronger environmental commitments [online]. Available from: http://www.businessgreen.com/bg/news/2254765/Nestlà ©-brews-up-stronger-environmental-commitments [Accessed 06.10.14-. Burke, R. J., Cooper, C. L., Field, J. (2013). The Aging Workforce: Individual, Organizational and Societal Opportunities and Challenges. The SAGE Handbook of Aging, Work and Society, 1. Cornelissen, J (2014) Corporate communication: a guide to theory and practice. London: SAGE publications. CSR Wire (2014) CSR profile of Nestlà © [online]. Available from: http://www.csrwire.com/members/10393-Nestlà © [Accessed 05.10.14]. De Mooij (2013) Global marketing and advertising: understanding cultural paradoxes. London: SAGE publications. Dubois, M. (2012). Extended producer responsibility for consumer waste: the gap between economic theory and implementation. Waste Management Research, 30(9 suppl), 36-42. Eisenhardt, K. M., Martin, J. A. (2000). Dynamic capabilities: what are they?. Strategic management journal, 21(10-11), 1105-1121. Eisenhardt, K. M., Furr, N. R., Bingham, C. B. (2010). CROSSROADS-Microfoundations of Performance: Balancing Efficiency and Flexibility in Dynamic Environments. Organization Science, 21(6), 1263-1273. Forbes (2014) Nestlà © [online]. Available from: http://www.forbes.com/companies/nescafe/ [Accessed 06.10.14]. Henry, A.E (2007) Understanding strategic management. Oxford: Oxford University Press. Iglesias, O., Sauquet, A., Montaà ±a, J. (2011). The role of corporate culture in relationship marketing. European Journal of Marketing, 45(4), 631-650. Kooij, D. T., Jansen, P. G., Dikkers, J. S., de Lange, A. H. (2014). Managing aging workers: a mixed methods study on bundles of HR practices for aging workers. The International Journal of Human Resource Management, 25(15), 2192-2212. Kumar, V., Mudambi, R., Gray, S. (2013). Internationalization, Innovation and Institutions: The 3 Is underpinning the competitiveness of emerging market firms. Journal of International Management, 19(3), 203-206. Kumar, M., Srai, J., Pattinson, L., Gregory, M. (2013). Mapping of the UK food supply chains: capturing trends and structural changes. Journal of Advances in Management Research, 10(2), 299-326. Lin, Y., Luo, J., Zhou, L., Ieromonachou, P., Huang, L., Cai, S., Ma, S. (2014, June). The impacts of service quality and customer satisfaction in the e-commerce context. In Service Systems and Service Management (ICSSSM), 2014 11th International Conference on (pp. 1-6) Muller, M (2013) Nestlà © baby milk scandal has grown up but not gone away [online]. Available from: http://www.theguardian.com/sustainable-business/Nestlà ©-baby-milk-scandal-food-industry-standards [Accessed 06.10.14]. Nestlà © (2014) About us [online]. Available from: http://www.Nestlà ©.com/aboutus [Accessed 05.10.14]. Newman, C. L., Howlett, E., Burton, S. (2014). Shopper Response to Front-of-Package Nutrition Labeling Programs: Potential Consumer and Retail Store Benefits. Journal of Retailing, 90(1), 13-26. Ortega, M. J. R. (2010). Competitive strategies and firm performance: Technological capabilities moderating roles. Journal of Business Research, 63(12), 1273-1281. Porter, M.E (2008) On competition. Boston: Harvard University Press. Porter, M. E. (2011). Competitive advantage of nations: creating and sustaining superior performance. New York: Simon and Schuster. Servaes, H., Tamayo, A. (2013). The impact of corporate social responsibility on firm value: The role of customer awareness. Management Science, 59(5), 1045-1061. Schaffer, R., Agusti, F., Dhooge, L. (2014). International business law and its environment. London: Cengage Learning.

Heroes of Celtic and Germanic Mythology Essay -- Celtic Germanic Mytho

Heroes of Celtic and Germanic Mythology Throughout the myths of the Celtic and Germanic peoples of northern Europe tales of epic heroes and their extraordinary deeds abound. These tales depict heroes performing a variety of incredible feats; many of which appear to be magical, superhuman, and, quite honestly, utterly impossible (e.g., wading across oceans, defeating armies virtually single-handedly, and other astounding exploits). Since the Celtic and Germanic tribes of antiquity inhabited neighboring lands and lived in close proximity to one another (as many of their modern descendants continue to do: i.e., in Great Britain), it is not surprising that they often established intimate relationships with each other via commerce, conquest, and the spread of religious beliefs. In light of this intimate association, it is not astonishing that the cultural and consequent poetic traditions of these ethnic groups were often remarkably analogous. Frequently, the archetypical champions of Celtic and Germanic mythology exhibited similar characteristics regardless of whether or not they were Anglo-Saxon, Rhenish, or Irish. Indeed, there are many parallels between the behaviors demonstrated by the heroes of Beowulf, the Nibelungenlied, and the Tain Bo Cuailnge. Some of the most striking of these parallels are: the noble and divine lineage of the hero; the hero’s increased endurance and his exceptional combat abilities (including the use of powerful weapons and berserker behavior); the hero’s ability to attain victory against seemingly insurmountable odds or indestructible creatures; and the ritual practices of the taking of heads and the giving of rings. The epic poem Beowulf may be considered unique in the context of mythol... ...kely exception being Cuchulainn). Interestingly, as a result of the parallels between these champions, one can gain important insights regarding the values of ancient Anglo-Saxon, Celtic, or Rhenish culture by examining any one of them. Bibliography Beowulf. Translated by Chickering, Jr., Howell D. New York: Random House, Inc. 1977. Crossley-Holland, Kevin. The Norse Myths. New York: Random House, Inc. 1980. Davidson, H.R. Ellis. Myths and Symbols in Pagan Europe: Early Scandinavian and Celtic Religions. Syracuse, New York: Syracuse University Press. 1988. The Nibelungenlied. Translated by Hatto, A.T. London: The Penguin Group. 1969. Powell, T.G.E. The Celts. New York: Thames and Hudson, Inc. 1980. The Tain: From the Irish Epic Tain Bo Cuailnge. Translated by Kinsella, Thomas. New York: Oxford University Press, Inc. 1969.

Black Cat Essay

In Poe’s †The Black Cat†, the cat acts as an instrument of justice. The story illustrates that the narrator tortures his pets. Moreover, he kills his wife and the black cat brutally. He tries his best to hide the dead body of his wife. But when the second cat screams and reveals the body to the police officers , it brought about justice to narrator’s wife and all those animals whom narrator had tortured. Thus the cat indirectly punishes the narrator by revealing the dead body of his wife to the corps. To begin with, the narrator is portrayed as an evil-doer in the story and he deserves punishment for his crimes. For example, the he begins to suffer violent mood swings under the influence of alcohol.He takes to mistreating not only other animals but also his wife. During this uncontrollable rage he spares only Pluto(the black cat). One night when Pluto bites his hand, he cuts out one of the cat’s eyes. This shows his vengeful behaviour. He keeps on committing wrong just for the sake of wrong. Then, one night he hangs the cat from a tree , where it dies.Furthermore,one day when narrator and his wife are visiting the cellar , the second cat gets under his feet and nearly trips him down the stairs . In a fury, the man grabs an axe and tries to kill the cat but is stopped by his wife. Enraged, he kills her with the axe instead. These actions of narrator throw light upon his merciless and cruel nature. Moreover , he tries to escape from punishment and hides the dead body. Thus, the action of the cat in the end of the story is completely justified. In conclusion, the second cat ultimately serves as the facilitator of justice when it reveals the corpse’s hiding place at the end of tale. Its initial appearance on the top of a hogstead of rum emphasizes its moral purpose.

Indian Writing in English- Nissim Ezekiel Essay

Indian poetry has flourished over the last 4000 years. Today, it is composed and written in more than twenty Indian languages, including English. It has always echoed the voice of the times and revealed the pains and passions of the people. Its growth has also reflected our rich cultural heritage. The history of Indian poetry makes us aware of its glorious past in contrast to its present state. Today, as the world is shrinking and the communication network projecting man on the global scene much faster, the past values are getting lost in the struggle man is involved with. Issues confronting man have multiplied and so have his efforts for survival. Poetry today is facing the test of time. Poets need to be organized more vigorously than in the past to voice effectively their innermost thoughts and interact with each other more often. Giving away of awards to some of the few distinguished ones is not enough. Poets in India need to be encouraged in their creativity if we expect their contributions to transform our society. New life is to be given to old values which had stood us in good stead for so long. The poets should come to the forefront to undertake this job. As such, organized efforts need to be made to promote the production and publication of good Indian poetry. Poetry written in different parts of India needs to be collected, interpreted and propagated. Indian English literature (IEL) refers to the body of work by writers in India who write in the English language and whose native or co-native language could be one of the numerous languages of India. It is also associated with the works of members of the Indian diaspora, such as V. S. Naipaul, Kiran Desai, Jhumpa Lahiri and Salman Rushdie, who are of Indian descent. It is frequently referred to as Indo-Anglian literature. (Indo-Anglian is a specific term in the sole context of writing that should not be confused with the term Anglo-Indian). As a category, this production comes under the broader realm of postcolonial literature- the production from previously colonised countries such as India. A much over-looked category of Indian writing in English is poetry. As stated above, Rabindranath Tagore wrote in Bengali and English and was responsible for the translations of his own work into English. Other early notable poets in English include Derozio, Michael Madhusudan Dutt, Toru Dutt, Romesh Chunder Dutt, Sri Aurobindo, Sarojini Naidu, and her brother Harindranath Chattopadhyay. A generation of exiles also sprang from the Indian diaspora. Among these are names like Agha Shahid Ali, Sujata Bhatt, Richard Crasta, Yuyutsu Sharma and Vikram Seth. In modern times, Indian poetry in English was typified by two very different poets. Dom Moraes, winner of the Hawthornden Prize at the age of 19 for his first book of poems A Beginning went on to occupy a pre-eminent position among Indian poets writing in English. Nissim Ezekiel, who came from India’s tiny Bene Israel Jewish community, created a voice and place for Indian poets writing in English and championed their work. A significant and torch bearer poet is Nissim Ezekiel. Recent Indian English poetry adds to, what O. P. Bhatnagar terms as, a process of collective discovery, affirming its richness, sensitivity and cultural complexity. If we examine the potential of the poery-making mind in English, we should now discover aspects of the essentially assimilative genius of the Indian people, snf a celebration of the vast chorus of voices that make Indian literature sing. These poets write with an awareness of their milieu and environment rather than British or American rhetoric or intellectual attitudes like alienation or exile. They share the central core of contemporary realities of Indian life. The Indo – Anglian poetry is said to be essentially Indian and everything else afterwards. It expresses the essence of Indian personality and is also very sensitive to the changes of its national climate and it voices the aspirations and the joys and sorrows of Indians. It has been opined, that the Indo – Anglian poets are of two factions. The neo-modernists and the neo-symbolists. The outlook of the former is coloured by humanism and irony and that of the latter is imbued with mysticism and sublimity, but a perfect blend is achieved by the two groups in the realms of beauty. A perfect example, of anlndo – Anglian poet, who was able to arrive at a synthesis between the two factions of poetry, is none other than Sarojini Naidu, for she took her stance in the neutral, middle ground, between the sacred and profane sphere of poetry she was at home in both the worlds and found them united in the realms of poetry. Nissim Ezekiel occupies an important place in post-Independence Indian English literature. He has wielded a great influence as a leading poet, editor and an occasional playwright. Besides, he is a well-known critic. Sometimes he also emerges as a politician in the guise of a fighter for cultural freedom in India. Ezekiel held many important positions. He was for many years a Professor of English in Bombay University. He is a noted name in the field of journalism. In this capacity he was editor of many journals including Poetry India (1966-67), Quest (1955-57) and Imprint (1961-70), He was an Associate Editor to the Indian P. E. N. , Bombay. Considered to be the Father of post independence Indian verse in English, Nissim Ezekiel was a prolific poet, playwright, critic, broadcaster and social commentator. He was born on December24, 1924 in a Jew family. His father was a professor of botany and mother was principal of her own school. Ezekiel was inclined to the poets such as T. S. Eliot. Yeats, Ezra Pound in his school days. The influence of all these literary personalities was apparent in his early works. His formal use of the English language was linked to colonialism and resulted in controversy. His first collection of poetry ‘Time To Change’ was published by Fortune Press (London) in 1952. His poetry has all the elements of love, loneliness, lust, and creativity. Nissim Ezekiel went on to join The Illustrated Weekly of India as an assistant editor in 1953. ‘Sixty Poems’ was his next book followed by ‘The Unfinished Man’. Nissim Ezekiel started writing in formal English but with the passage of time his writing underwent a metamorphosis. As the time passed he acknowledged that ‘the darkness has its own secrets which light does not know. His poem ‘The Night Of Scorpion’ is considered to be one of the best works in Indian English poetry and is used as a study material in India and British schools. Nissim Ezekiel worked as an advertising copywriter and general manager of a picture frame company . He was the art critic of The Times Of India (1964-66) and editor of The Poetry India(1966-67). He was also the co-founder of the literary monthly Imprint. Ezekiel was awarded the Sahitya Akademi award in 1983. In 1988 he received another honor,Padma Shri, for his contribution to the Indian English writing.  He passed away on January 9, 2004, in Mumbai after a prolonged illness. As a man of letters Nissim Ezekiel is a ‘Protean’ figure. His achievements as a poet and playwright are considerable. K. Balachandran writes, â€Å"The post-Independence Indian poetry saw its new poetry in the fifties. Among the new poets A. K. Ramanujan, R. Parthasarathy, Shiv K. Kumar, Kamala Das, Monica Verma, O. P. Bhatnagar, Gauri Deshpande, Adil Jussawalla, Ezekiel occupies a prominent place. His versatile genius can be found in his poetry, plays, criticism, journalism and translation. Nissim Ezekiel has done a good work in Indian writing in English. He has written many volumes of poems—A Time to Change (1952), Sixty Poems (1953), The Third (1959), The Unfinished Man (1960), The Exact Name (1965) and others. His plays Nalini, Marriage Poem, The Sleep-Walkers, Songs of Deprivation and Who Needs No Introduction are already staged and published. He has also edited books Indian Writers in Conference (1964), Writing in India (1965), An Emerson Reader (1965), A M artin Luther King Reader (1965) and Arthur Miller’s All My Sons (1972). His literary essays published in magazines and papers are innumerable. The notable among them are ‘Ideas and Modern Poetry’ (1964), ‘The Knowledge of Dead Secrets’ (1965), ‘Poetry as Knowledge’ (1972), ‘Sri Aurobindo on Poetry’ (1972), ‘Should Poetry be Read to Audience? ‘ (1972), ‘K. N. Daruwalla’ (1972), ‘Poetry and Philosophy,’ ‘Hindu Society’ (1966). He has written essays on art criticism ‘Modern Art in India’ (1970), ‘How Good is Sabavala? ‘ (1973), and ‘Paintings of the Year 1973’ (1973). His e s s a y s o n social criticism Thoreau and Gandhi’ (1971), ‘Censorship and the Writer’ (1963), ‘How Normal is Normality’ (1972), ‘Tradition and All That a Case Against the Hippies’ (1973), ‘A Question of Sanity’ (1972) and ‘Our Academic Community’ (1968) are varied and auto telic of his wide interest. Ezekiel is an editor of several journals encouraging writing poetry, plays and criticisrm He also asked many writers for translation, affecting the theory and practice of the young poets. The writers like Rilke and W. B. Yeats influenced Ezekiel. Like Yeats, he treated poetry as the ‘record of the mind’s growth. ‘ His poetic bulk indicates his growth as a poet-critic and shows his personal importance. Chetan Karnani states, â€Å"At the centre was that sincere devoted mind that wanted to discover itself. In the process, he managed to forge a unique achievement of his own. † The poet Ezekiel has already published several volumes of poems. For him poetry-writing was a lofty vocation, a way of life. He treated life as a journey where poetry would be the main source of discovering and organising one’s own self. In a sense, poetry to Ezekiel became a way for self-realisation. He calls life a texture of poetry. He identifies himself with poetry. So all of his volumes of verse are well-knit and they are in the poet’s view, a continuation of each other. Ezekiel’s experiments in prose rhythms and his fine sense of structure and metrical ability. The verse rhythms of T. S. Eliot seem to haunt hi s mind. Ezekiel’s Si x t y Poems (1953), his second volume of poems was published in 1953. But these poems are loose in structure and they are less appealing. Night of the Scorpion’, in which Ezekiel recalls the behaviour of ‘the peasants’, his father, his mother and a holy man when his mother was poisoned by a scorpion’s sting. Here the aim is to find poetry in ordinary reality as observed, known, felt, experienced rather than as the intellect thinks it should be. While the peasants pray and speak of incarnations, his father, ‘sceptic, rationalist’, tries ‘every curse and blessing, powder, mixture, herb and hybrid’ and a holy man performs a rite. After a day the poison is no longer felt and, in a final irony, his mother, in contrast to the previous feverish activity centred upon her, makes a typical motherly comment: My mother only said Thank God the scorpion picked on me and spared my children. The ‘Thank God’ is doubly ironic as it is a commonplace expression of speech in contrast to all the previous religious and superstitious activity. Ezekiel’s purpose is not, however, an expression of scepticism but rather the exact notation of what he saw as a child. The aim is not to explain but to make real by naming, by saying ‘common things’. The poem is a new direction, a visionof ordinary reality, especially of Indian life, unmediated by cold intellect. The new purpose is seen in the poem’s style, unrhymed, with line lengths shaped by natural syntactical units and rhythm created by the cadences of the speaking voice into a long verse paragraph, rather than the stanzaic structure used in earlier poems. In his poetry there is the truth of acknowledging what is felt and experienced in its complexity, contradictions, pleasures, fears and disillusionments without preconceived ideas of what poetry should say about the poet and life. Nissim Ezekiel’s ‘Night of The Scorpion’ is much appreciated by the critics and it has found place in many anthologies for as excellence, Critics, commenting on its aesthetic beauty expressed different views. In their critical sweep, they brought everything from superstitious ritualism to modern rationalism. One can find that in the poem superstitious ritualism or sceptic rationalism or even the balance of the both with expression of Indian ethos through maternal love in the Indian way, is nothing but scratching the surface. The poem has something more gigantic than its face value, which as I find is the symbolic juxtaposition of the forces of darkness and light that is intrinsically centripetal in the poem. It is ‘Night’ of The Scorpion’ with the first word absorbing accent. It seems to have been implicitly contrived here that ‘Night should stand as a symbol of darkness with the ‘Scorpion’ as the symbol of evil. Such ingenuity in craftsmanship takes the poem to the higher level of understanding. Prof. Birje Patil is right in putting that in â€Å"Night of The Scorpion†, where evil is symbolized by the scorpion, The reader made to participate in the ritual as well as suffering through’ a vivid evocation of the poison moving in the mother’s blood’. And evil has always been associated with darkness, the seamy side of our life, in human psyche. It has always been the integral part of theology, in whatever form it has manifested that suffering helps in removing that darker patch in human mind, he patch that has been a besetting sin of man’s existence. May the sum of evil Balanced in this unreal world gainst the sum of good become diminished by your pain, they said These lines amply testify that the poem aims at achieving something higher than its narrative simplicity. The choric refrain ‘they said’ in the chain of reactions made by the village peasants is undoubtedly ironic, but the poet hasn’t as much to stress the concept of sin, redemption or rebirth ass he has to insinuate the indomitable force of darkness gripping the minds of the unenlightened. Going through the poem attentively more than once, it can’t fail catching our notice that modern rationalism is also equally shallow and perverse. It is also a road leading to confusion where through emerges scepticism, the other darker patch on our modernized existence. The image of the father in this poem speaks volumes for this capsizing modernism which sandwiches in its arm- space the primitive and the perverted. The â€Å"sceptic rationalist’ father trying ‘powder, mixture, herb and hybrid’ bears upon human primitivism and when he experiments with ‘a little paraffin upon a bitten toe and put a match to it he becomes a symbol of perversion in the modern man’s psyche. Christopher Wiseman puts it, â€Å"†¦ fascinating tension between personal crisis and mocking social observation†Ã¢â‚¬  ; neither there is any personal crisis. On the other hand there is spiritual compassion and an intense urge for getting rid of this psychological syndrome that the whole modern world ha s b e e n caught, the slow-moving poison of this syndromic scorpion into the very veins of creation, the image o f the mother in agony nullifying the clear vision of human thought and enveloping the whole of humanity In the darker shades of confusion more chaolic, troubles the poet as much sharply as the sting of the poisonous worm. There is crisis, but it is the crisis of human existence thaat needs lo be overcome. The poet, though a distant observer, doesn’t take a stance of detachment. On the exact opposite, he watches with curiosity â€Å"the flame feeding on my mother’, but being uncertain whether the paraffin flame would cleanse her of the ugony of the absorbing poison, he loses himself in a thoughtful trance. The whole poem abounds with these two symbols of darkness and light. In the very beginning the poet has ushered in this symbolic juxta position and then as the poem advanced, built upon it the whole structure of his fascinating architecture in the lines. Ten hours of steady rain had driven him to crawl beneath a sack of rice parting with his poison – flash of diabolic tail in the dark room he risked the rain again. The incessant rain stands for the hope and regeneration where with is juxtaposed the destructive hurdles to fruitfy that hope. But the constructive, life giving rain continuoues and the evil, having fulfilled its parts, departs. Then afterwards other hurdels more preying than the first, come in. More candles, more lanterns, more neighbours more insects, and the endless rain My mother twisted through and through groaning on a mat. The symbols of light and darkness, candles lanterns, neighbours and insects and rain again are notworthy. But the force of light gains a width handover the evil force and life is restored once again in its joyous stride and this life long struggle between forces of darkness and light reaches a crescendo when – after twenty hours It lost its sting. Here, In the above lines, lies the beuaty of the poem, when the ascending steps of darkness, being chased by the force of following light are ripped down; when at last on the peak the chaser wins and the chased slips down. The man who has not understood what motherhood is. might be taken in by such expression of motherly love. But I convincingly feel that any woman would have exclaimed the same thing as the mother in this poem did. In my view, it would have been truly Indian had the mother in her tortures remembered her children and though helplessly, had she desired to protect them lest the scorpion might catch them unawres. Anyway, the beauty of the poem remains- unmarred by such revision. The poem is a thing of beauty par excellence.

The Life of Serial Killer Israel Keyes

The Life of Serial Killer Israel Keyes On March 16, 2012, Israel Keyes was arrested in Lufkin, Texas after he used a debit card that belonged to an 18-year-old Alaska woman that he killed and dismembered in February. During the following months, while awaiting trial for the murder of Samantha Koenig, Keyes confessed to seven other murders during more than 40 hours of interviews with the FBI. Investigators believe there are at least three more victims and possibly much more. Early Influences Keyes was born Jan. 7, 1978 in Richmond, Utah to parents who were Mormon and homeschooled their children. When the family moved to Stevens County, Washington north of Colville, they attended The Ark, a Christian Identity church which is known for racist and anti-Semitic views. During that time, the Keyes family was friends and neighbors with the Kehoe family. Israel Keyes was childhood friends of Chevie and Cheyne Kehoe, known racists who were later convicted of murder and attempted murder. Military Service At age 20, Keyes joined the U.S. Army and served at Fort Lewis, Fort Hood and in Egypt until he was honorably discharged in 2000. At some point during his young adult years, he rejected religion completely and proclaimed he was an atheist. Keyes life of crime had begun before he joined the military, however. He admitted to raping a young girl in Oregon sometime between 1996 and 1998 when he would have been 18 to 20 years old. He told FBI agents that he separated a girl from her friends and raped, but not killed her. He told investigators that he planned to kill her, but decided not to. It was the beginning of a long list of crimes, including burglaries and robberies that authorities are now trying to piece together into a timeline of Keyes criminal career. Sets up Base in Alaska By 2007, Keyes established Keyes Construction in Alaska and began working as a construction contractor. It was from his base in Alaska that Keyes ventured out into almost every region of the United States to plan and commit his murders. He traveled many times since 2004, looking for victims and setting up buried caches of money, weapons, and tools needed to kill and dispose of the bodies. His trips, he told the FBI, were not financed with money from his construction business, but from the money he got from robbing banks. Investigators are trying to determine how many bank robberies that he may have been responsible for during his many trips across the country. It is also unknown at what point Keyes escalated to committing random murders. Investigators suspect it began 11 years before his arrest, shortly after he left the military. Modus Operandi According to Keyes, his usual routine would be to fly to some area of the country, rent a vehicle and then drive sometimes hundreds of miles to find victims. He would set up and bury murder kits somewhere in the targeted area - stashing items like shovels, plastic bags, money, weapons, ammunition and bottles of Drano, to help dispose of the bodies. His murders kits have been found in Alaska and New York, but he admitted to having others in Washington, Wyoming, Texas and possibly Arizona. He would look for victims in remote areas like parks, campgrounds, walking trials, or boating areas. If he was targeting a home he looked for a house with an attached garage, no car in the driveway, no children or dogs, he told investigators. Finally, after committing the murder, he would leave the geographic area immediately. Keyes Makes Mistakes In February 2012, Keyes broke his rules and made two mistakes. First, he kidnapped and killed someone in his hometown, which he had never done before. Secondly, he let his rental car be photographed by an ATM camera while using a victims debit card. On Feb. 2, 2012, Keyes kidnapped 18-year-old Samantha Koenig who was working as a barista at one of the many coffee stands around Anchorage. He was planning to wait for her boyfriend to pick her up and kidnap both of them, but for some reason decided against it and just grabbed Samantha. Koenigs abduction was caught on video, and a massive search for her was conducted by authorities, friends, and family for weeks, but she was killed shortly after she was abducted. He took her to a shed at his Anchorage home, sexually assaulted her and strangled her to death. He then immediately left the area and went on a two-week cruise, leaving her body in the shed. When he returned, he dismembered her body and dumped it in Matanuska Lake north of Anchorage. About a month later, Keyes used Koenigs debit card to get money from an ATM in Texas. The camera in the ATM captured a picture of the rental car Keyes was driving, linking him to the card and the murder. He was arrested in Lufkin, Texas on March 16, 2012. Keyes Begins to Talk Keyes was originally extradited back from Texas to Anchorage on credit card fraud charges. On April 2, 2012, searchers found Koenigs body in the lake. On April 18, an Anchorage grand jury indicted Keyes for the kidnapping and murder of Samantha Koenig. While awaiting trial in the Anchorage jail, Keyes was interviewed for more than 40 hours by Anchorage police detective Jeff Bell and FBI Special Agent Jolene Goeden. Although he was not completely forthcoming with many details, he began to confess to some of the murders that he committed over the past 11 years. The Motive for Murder The investigators tried to determine Keyes motive for the eight murders to which he confessed. There were just times, a couple of times, where we would try to get a why, said Bell. He would have this term; he would say, A lot of people ask why, and I would be, like, why not? Keyes admitted to studying the tactics of other serial killers, and he enjoyed watching movies about killers, such as Ted Bundy, but he was careful to point out to Bell and Goeden that he used his ideas, not those of other famous killers. In the end, the investigators concluded that Keyes motivation was very simple. He did it because he liked it. He enjoyed it. He liked what he was doing, Goeden said. He talked about getting a rush out of it, the adrenalin, the excitement out of it. Trail of Murders Keyes confessed to the murders of four people in three different incidents in Washington state. He killed two individuals, and he kidnapped and killed a couple. He didnt provide any names. He probably knew the names, because he liked to return to Alaska and then follow the news of his murders on the Internet. He also killed another person on the East Coast. He buried the body in New York but killed the person in another state. He would not give Bell and Goeden any other details of that case. The Currier Murders On June 2, 2011, Keys flew to Chicago, rented a car and drove almost 1,000 miles to Essex, Vermont. He targeted the home of Bill and Lorraine Currier. He conducted what he called a blitz attack on their home, tied them up and took them to an abandoned house. He shot Bill Currier to death, sexually assaulted Lorraine and then strangled her. Their bodies were never found. A Double Life Bell believes the reason that Keyes gave them more details about the Currier murders was because he knew they had evidence in that case pointing to him. So he opened up more about those murders than he did the others. It was chilling to listen to him. He was clearly reliving it to a degree, and I think he enjoyed talking about it, Bell said. A couple of times, he would kind of chuckle, tell us how weird it was to be talking about this. Bell believes their interviews with Keyes were the first time he had ever talked with anyone about what he referred to as his double life. He thinks Keyes held back details of his other crimes because he didnt want members of his family to know anything about his secret life of crime. How many more victims? During the interviews, Keyes referred to other murders in addition to the eight to which he confessed. Bell told reporters that he thinks Keyes committed less than 12 murders. However, in trying to piece together a timeline of Keyes activities, the FBI released a list of 35 trips that Keyes made across the country from 2004 to 2012, in hopes that the public and local law enforcement agencies could match up bank robberies, disappearances and unsolved murders to times when Keyes was in the area. Talk Is Over On Dec. 2, 2012, Israel Keyes was found dead in his Anchorage jail cell. He had cut his wrists and strangled himself with a rolled-up bedsheet. Under his body was a blood-soaked, four-page letter written on yellow legal pad paper in both pencil and ink. Investigators could not make out the writing on Keyes suicide note until the letter was enhanced at the FBI lab.​ An analysis of the enhanced letter concluded that it contained no evidence or clues, but was merely a creepy Ode to Murder, written by a serial killer who loved to kill. The FBI concluded there was no hidden code or message in the writings, the agency said in a news release. Further, it was determined that the writings do not offer any investigative clues or leads as to the identity of other possible victims. We may never know how many people Israel Keyes killed.

Eminent Domain Example

Eminent Domain Example Eminent Domain – Coursework Example Eminent Domain Eminent Domain Governments are empowered by the law to assume control of private property for public use, thus constituting eminent domain. However, in proclaiming eminent domain there are procedures that must be followed for a smooth proclaim (Levy, 2013). Firstly the government must declare a public need by identifying a scarcity in providing and in accessing a certain public services. Secondly, the government must prove that the intended public utility is of much value that the private utility. Thirdly, the government makes an offer to the owner for compensation. Finally, the government attempts to negotiate a fair value with the owner to purchase the property (Merriam and Ross, 2006). In case the owner does not wish to sell on eminent domain, the government will file a court action in order to exercise eminent domain. The court will schedule a hearing in which the government must demonstrate that it tried to acquire the property in good faith and for public use but no agreement was reached. If the petition favors the government, the process of establishing a fair market value for the property takes place and the required payments are made. Either parties may appeal the decision in case the owner of the property is not be satisfied with the outcome or the government fails in its petition (Levy, 2013).Government zoning, unlike eminent domain the government does not need to compensate the affected property owners. This is because zoning only entails restricting a certain area to a specific nature of utility. In addition, assuming control of a property through police power the property owner is also not compensated (Merriam and Ross, 2006).In conclusion, two good examples of cases that demonstrates eminent domain is the Harvey Cedar v. Karan case where the Harvey acquired a third of Karan’s property and constructed a 22-foot high dune and offered $300.00 compensation. The second case is the Kelo v. City of New London where the court agreed with the Connecticut Municipality to take the privately owned real property of Kelo and other families for comprehensive development plan. ReferencesLevy J. M. (2013). Contemporary urban planning. Upper Saddle River, N.J: Pearson Education.Merriam, D, & Ross, M. (2006). Eminent domain use and abuse: Kelo in context. Chicago, Ill: ABA Section of State and Government Law.

Business ethics question set 2 Assignment Example | Topics and Well Written Essays - 750 words

Business ethics question set 2 - Assignment Example 2. The best solution to this ethical dilemma is to continue to work and hope that is recognized. It has been clearly established that the company is paying a good salary. In today’s tough job marketplace nobody can afford to quit simply because the other workers are slacking off. The fact that they get paid the same money as me is irrelevant. It is not my job to judge the work of the other employees since I am not the manager. Eventually the company is going to realize that I am performing at a very high level and a promotion is a high probability in the future. 3. I am for the death penalty. Some crimes deserve the maximum punishment possible. A serial killer that kills 20 innocent people deserves the same predicament that his/her victims encountered. I think the application of the death penalty should be reserved to special cases in order to minimize the possibility of an innocent person been sentenced to the death penalty. The death penalty should exist in order to make cri minals think twice before committing horrible crimes. Another crime that is deserving of the death penalty is terrorism. There is no room in American society for terrorists. Osama Bin Laden recently indirectly received the death penalty when the US military penalty killed him in their attempt to capture him. 4. If the burning of coal by the United States is causing pollution and environmental damage in Canada the US government should immediately investigate the matter. The agency in the US that deals with environmental protection is EPA. EPA must immediately start an investigation to determine if the claims from Canadian authorities are true. The results from the investigation or audit should be revealed to the Canadian government. If the claims are false the investigation will resolve the matter. On the other hand if they are true then the US congress has to step in and create new legislation to protect the environment by regulating the amount of coal that is burned by US companies . 5. I think that this phrase is completely biased. All United States citizens have a right to privacy. An example of a secret a person might not want society to know is a person’s sexual orientation. A gay person might prefer to keep his sexual orientation a secret in order to avoid discrimination. A second example of a secret a person might not want others to know is the amount of wealth a person has. For instance an individual that won the lottery might prefer to keep this fact a secret to avoid being targeted by criminals. 6. The employer has the right to monitor all phone calls, emails, and other communications in the workplace. This is not a violation of privacy because during work hours the employer is paying the employee money to perform a particular duty. Any personal calls or communication should be monitored to ensure that people are not slacking off at work. From a business perspective this practice is a sound business practice because it serves as a control mecha nism to maximize the efficiency of the workers. Any employee that feels that such a practice is a violation of their rights should talk to the human resource department about the issue. The employee might have special circumstances that require constant communication with a family member such as having a child that is hospitalized due to illness. 7. In the United States 49 out of 50 states have laws that require drivers to wear seatbelts (Enotes, 2011). I believe that this law is justified since its purpose

American culture Essay Example | Topics and Well Written Essays - 500 words

American culture - Essay Example ionary guidance as the country encounters unimagined threats such as weapons of mass destruction, global terrorism, rogue states and weak states, natural disasters, new and chronic diseases, and global warming among other challenges. Due to these threats, there is need for strong, appropriate, and effective leadership styles in the U.S, mostly for the wellbeing and safety of the public. These leadership styles are in fact the indicators by which the leadership of America should be defined. The United States of America, being a world superpower, will always have its leadership assessed and judged. Due to its responsibilities and influences, there will always be the need for the U.S to renew its leadership styles, policies and strategies. There are several types of leadership styles that people should emulate in the U.S. These styles include directive, participative, empowering, charismatic, and celebrity/superstar leadership (Mills 15). Although quite well understood, directive leadership, which involves the giving of orders by political or corporate executives has considerably become less common in the U.S. The other style of leadership recommended for U.S leadership is participative leadership, which emphasizes teamwork. Related to this style is empowering leadership, which stresses the assigning responsibilities to colleagues and subordinates. American political and corporate organizations should thus empower the people by such leadership styles. The other type of leadership by which America should identify with is charismatic leadership by which leaders will be followed for their qualities and successes. In fact, such leaders will not have to offer anything in return for the support of their subordinates or the public (Mills 16). However, the definition of charismatic leadership could vary from one culture, community, or socioeconomic class to another. The other leadership style with which America should adopt is celebrity leadership in which a leader is

Business - Project Management Dissertation Example | Topics and Well Written Essays - 2000 words

Business - Project Management - Dissertation Example Project management includes developing a project plan, which includes defining and confirming the project goals and objectives, identifying tasks and how goals will be achieved, quantifying the resources needed, and determining budgets and timelines for completion† (All about Project Management n.d.). 25 Research Design and Methodology: 27 2.6 Methodology: 27 2.7 Research Design: 27 2.7.1 Operations and Lean Strategies: 27 2.7.2 Developments and Project Management Principles: 28 2.8 Analysis Strategy: 29 2.9 Validity and Reliability 30 2.10 Summary 30 2.11 TBD 30 2.12 TBD 30 2.13 TBD 30 2.14 TBD 30 2.15 Results Model (TBD) 30 2.16 Summary 30 3 Discussion 30 3.1 TBD 30 3.2 TBD 31 3.3 Summary 31 4 Conclusions: 31 4.1 Summary of Conclusions: 31 4.2 Weaknesses of the Research: 31 4.3 Future Research 31 4.4 Summary and Concluding Remarks 31 Figure 1 - Toyota Production System (King 2009, p. 9). 13 Figure 2 - Project Management Triangle (Phillips 2007): 19 Figure 3 - Improvement Meth odology (Freire & Alarco'n 2002, p. 250). 29 1 Introduction: This dissertation is a case study of an exploration and production company in the Oil & Gas Industry that has operations in six Continents. The remainder of this document will refer to make reference to the subject of this Case Study as â€Å"The Company†. The Company has more than 50 years of history and aspires to be a leading Independent Global Exploration and Production Company (IOC). In this effort, it has grown its global production from 200,000 barrels per day in the year 2000 to more than 400,000 barrels of oil per day today. The ability for a company to grow its sales by six percent a year average over 12 years is stellar achievement, as changes in the industry make increases in production more difficult. Marathon Oil, according to Gelsi (2011), had a target growth of three to five percent for the same period and has only recently increased their target growth. This is a clear indication of the dedication t o performance of The Company during the period that allowed it to exceed the expectations of its peers during difficult times in the Oil Industry. The Oil Industry has changed over time and the number of large oil discoveries made in recent years continues to fall. Ibrahim (2007) explains that the percentage of large oil finds has fallen dramatically and most large findings are natural gas and are located in deep water or other high cost operating areas. IOC’s must adjust to the changing environment in which large discoveries are rare. A second issue that has a detrimental impact on IOC’s profitability is the Nationalization of the existing oil fields. The Nationalization of 65% of the World’s Oil fields (Fox, 2007) has dramatically changed the competitive environment for the Independent Oil Company (IOC). This reduces the number of opportunities for the Independent Oil Company and increases the level of competition between them. The increased competition caused by Nationalization has resulted in most IOC’

HISTORY OF MOTION PICTURES Research Paper Example | Topics and Well Written Essays - 1500 words

HISTORY OF MOTION PICTURES - Research Paper Example Their accomplishments, pioneering efforts and new techniques arguably led the way in the movement, thus making these two directors arguably the most influential filmmakers of this period. According Taylor (1964), the French New Wave movement started with Roger Vadim, a young man in his late 20s, was married to starlet Brigitte Bardot, and was allowed to direct a film starring Bardot, and this 1956 film, titled Et Dieu crea la femme became an enormous critical and commercial success (Taylor, 1964, p. 201). This made producers more willing to gamble on younger directors, and the New Wave movement was born in France. Taylor states that the influential figures in this movement include directors Jaques Rivette, best known for his â€Å"strange, elusive, haunting film Paris Nous Appartient (Taylor, 1964, p. 201); Jacques Demy, known for Lola a film which is known for its genuine feeling, wit and charm. Screenwriter Marcel Moussy is also mentioned by Taylor as being influential in the movement, as screenplays for Les Quatre Cents Coups, Tirez sur le pianist and St. Tropez Blues displayed â€Å"the sort of free-wheeling youthful grace and freshness so many more pretentious films have striven for and signally failed to achieve† (Taylor, 1964, p. 202). Documentarians Agnes Varda, who produced documentaries that were reflections on her own temperament and Jean Rouche, who displayed mise en scene and cinema verite techniques in his documentaries about African subjects, were also considered influential in the movement (Taylor, 1964, p. 202). Marcel Hanoun, who, as a television director and cinematographer, â€Å"carried Bresson asceticism to its logical conclusion with a subtlety and restrained power†, is yet another influential figure of this wave (Taylor, 1964, p. 202). Another cinematographer, Raoul Coutard, lent his expertise with colors and backgrounds to films by Trouffaut and others (Taylor, 1964, p.

A group assignment to produce a strategic marketing plan for your new - 1

A group to produce a strategic marketing plan for your new product - Assignment Example The United Kingdom (UK) soft drink market remains among the most exploited avenues of the entire economy. This is best described along both the international and local dimensions. The prospect of a novel product, such as Canki, making a successful penetration into such a market calls for the involvement of critical marketing programs. The critical challenges faced by novel players in this market range from the shaping of the product to the eventual delivery. The product must satisfy the customers order in terms of preference and taste. Research is called for in respect to life cycle of the product due to various challenges that may arise as the product is sold. Canki’s sale can be increased through the focus of increment in product’s line depth and increasing the number of product lines. Marketer should put the focus on branding the product in an attractive design. The product desired to be packaged in a manner that relates with the target market population. This would be achieved by wrapping the product in fashionable cans that attracts the youths who are the elemental market aim. The youthful population remains the ideal market that may catapult a novel player into the UK market (Steen, 2007). Coca cola, which is deemed as Canki’s main rival, has based its target market on the wider UK popu lation. Success of the Canki will involve the identification of a singular age set of clients to be the main focus. The designing of the products desires to illustrate a sense of connection with the preferences and tastes of this population. Acceptability of the product, by the targeted market population, remains critical to the eventual success of the firm (Baines, Criss and Kelly, 2011). The concept of place as a pillar of marketing involves the fathom of both the market and the production dimensions. The product must be provided in places where the targeted clients can reach out to it easily. The marketer must have a clear research

Managing and leading people Essay Example | Topics and Well Written Essays - 2750 words - 1

Managing and leading people - Essay Example Failure to examine the wellbeing of the employees impacts directly on the profitability and profitability of the organisation. Also, failure by the management to support the wellbeing of the employees has various effects on the business such as increased operation costs and poor public relations (Rees and French, 2013). There are different descriptions of well being of employees in various employment contexts. According to research, the workers’ wellbeing should balance their needs with those of the company. In this case, the concept of wellbeing refers to the creation of an environment for the promotion of a state of satisfaction among the workers as well as achieves their maximum potential for personal and organization’s benefit (Anjum, 2010). The wellbeing of the workers entails more than the aspect of preventing sickness at the workplace. It involves a wider bio-psycho-social structure that includes mental, physical and social health. Normally, employees are mentally and physically capable of contributing at the workplace and become more engaged to their work under good working conditions. Well-being at the workplace, therefore, does not involve the management of the cultural and physical environment with the aim of safeguarding workers from harm. However, it requires corporations to assist individuals to maximise their mental and physical health. The approach for wellbeing benefits individuals both inside and outside the work environment (Jibeen, 2013). In addition, it promotes various aspects of the workplace such as productivity, morale and commitment. Positive wellbeing at the workplace can also benefit the community that is essential for enhancing the public relations of the organisation. It is important for the ma nagement and leadership of various organisations to support the wellbeing of the employees because of various reasons such as promotion of employees’ morale, commitment, transparency, productivity, public relations and efficiency

HISTORY OF MOTION PICTURES Research Paper Example | Topics and Well Written Essays - 1500 words

HISTORY OF MOTION PICTURES - Research Paper Example Their accomplishments, pioneering efforts and new techniques arguably led the way in the movement, thus making these two directors arguably the most influential filmmakers of this period. According Taylor (1964), the French New Wave movement started with Roger Vadim, a young man in his late 20s, was married to starlet Brigitte Bardot, and was allowed to direct a film starring Bardot, and this 1956 film, titled Et Dieu crea la femme became an enormous critical and commercial success (Taylor, 1964, p. 201). This made producers more willing to gamble on younger directors, and the New Wave movement was born in France. Taylor states that the influential figures in this movement include directors Jaques Rivette, best known for his â€Å"strange, elusive, haunting film Paris Nous Appartient (Taylor, 1964, p. 201); Jacques Demy, known for Lola a film which is known for its genuine feeling, wit and charm. Screenwriter Marcel Moussy is also mentioned by Taylor as being influential in the movement, as screenplays for Les Quatre Cents Coups, Tirez sur le pianist and St. Tropez Blues displayed â€Å"the sort of free-wheeling youthful grace and freshness so many more pretentious films have striven for and signally failed to achieve† (Taylor, 1964, p. 202). Documentarians Agnes Varda, who produced documentaries that were reflections on her own temperament and Jean Rouche, who displayed mise en scene and cinema verite techniques in his documentaries about African subjects, were also considered influential in the movement (Taylor, 1964, p. 202). Marcel Hanoun, who, as a television director and cinematographer, â€Å"carried Bresson asceticism to its logical conclusion with a subtlety and restrained power†, is yet another influential figure of this wave (Taylor, 1964, p. 202). Another cinematographer, Raoul Coutard, lent his expertise with colors and backgrounds to films by Trouffaut and others (Taylor, 1964, p.

Managing and leading people Essay Example | Topics and Well Written Essays - 2750 words - 1

Managing and leading people - Essay Example Failure to examine the wellbeing of the employees impacts directly on the profitability and profitability of the organisation. Also, failure by the management to support the wellbeing of the employees has various effects on the business such as increased operation costs and poor public relations (Rees and French, 2013). There are different descriptions of well being of employees in various employment contexts. According to research, the workers’ wellbeing should balance their needs with those of the company. In this case, the concept of wellbeing refers to the creation of an environment for the promotion of a state of satisfaction among the workers as well as achieves their maximum potential for personal and organization’s benefit (Anjum, 2010). The wellbeing of the workers entails more than the aspect of preventing sickness at the workplace. It involves a wider bio-psycho-social structure that includes mental, physical and social health. Normally, employees are mentally and physically capable of contributing at the workplace and become more engaged to their work under good working conditions. Well-being at the workplace, therefore, does not involve the management of the cultural and physical environment with the aim of safeguarding workers from harm. However, it requires corporations to assist individuals to maximise their mental and physical health. The approach for wellbeing benefits individuals both inside and outside the work environment (Jibeen, 2013). In addition, it promotes various aspects of the workplace such as productivity, morale and commitment. Positive wellbeing at the workplace can also benefit the community that is essential for enhancing the public relations of the organisation. It is important for the ma nagement and leadership of various organisations to support the wellbeing of the employees because of various reasons such as promotion of employees’ morale, commitment, transparency, productivity, public relations and efficiency

Foreign Cultures Essay Example for Free

Foreign Cultures Essay The problem of the students who have to learn foreign cultures or not had concerned a number of people. Some individuals advocate that the students are just need to know their own country culture.However, their are a large group of opponents have an opposite perspective. As far as I concerned,The students in college are necessary to know the foreign cultures. Most of the student will go to other countries in the future for their jobs or visit their relatives or friends. So they have to know some foreign cultures for the convenience and live without troubles. If you are a tourist on that country, and you know the foreign cultures, you can enjoy your trip. If you are working on that country, you will put more focus on your work and getting more friends. But if you don’t know the cultures of the country which you live, you will have a lot of troubles. You can not pay any attention on you major work, you will not happy because some awkward things will happen. In addition, if you familiar with the cultures of foreign countries, wherever you are you will be the person who is most attractive. A lot of people might think you are really intelligent and know a lot of interesting things and knowledge they don’t know. So you might getting a lot of friends who interest you. If you are in the foreign country, you will have live easier and smoother. to get a good job. If you want to be a teacher in the school or a tour guide, you will need this culture a lot. In the conclusion, learning foreign cultures are really helpful, they are a sort of ability that can avoid some embarrassments, and can help you getting more opportunities to make new friends and good jobs in the future.

Theories of Motivation Comparison and Analysis

Theories of Motivation Comparison and Analysis Most contemporary theories recognize that motivation begins with individual needs. Needs are deficiencies that energize or trigger behaviors to satisfy those needs. At some point in your life, you might have a strong need for food and shelter. At other tomes, your social needs may be unfulfilled. Unfulfilled needs create a tension that makes you want to find ways to reduce or satisfy those needs. The stronger your needs, the more motivated you are to satisfy them. Conversely, a satisfied need does not motivate. In this section, we will look at the four content theories of motivation that dominate organizational thinking today Maslows theory: According to Maslow, human needs from hierarchy, starting at the bottom with the physiological needs and reaching to the highest needs of self actualization. He says when one set of needs are satisfied, then they try to full fill the next need from hierarchy. physiological needs: these are the basic necessities of human life like food, clothing, shelter etc.He says until these needs are satisfied to the required level , man does not aim for the satisfaction of next higher level needs. As for a organization is concerned these needs include basic needs like pay, allowance, incentives and benefits security safety needs: these refer to the needs to be free of physical danger or the feeling of loss of food , job or shelter these needs as far as organization is concerned include conformity, security plans, membership in union, severance pay etc. Social needs: physiological and security needs are satisfied these social needs begin occupying the mind of man. This is exactly why he looks for the association of other human beings and strives hard to be accepted b its group; social needs at work place include human relations, formal and informal work group. Esteem needs: these needs are power, prestige, status and self confidence. Every man has a feeling of importance and he wants others to regard him highly. These needs make people aim high and make them achieve something great. These needs for employees include staus symbol, awards, promotions, titles etc. Self actualization: this is the highest need in hierarchy. This refers to the desire to become what one is capable of becoming. Man tries to maximize his potential and accomplish something, when these needs are activated in him. As said earlier the individuals processed from physiological needs to safety needs and so on and so forth only when each need is satisfied. If any need is not satisfied, the individual sticks to that need and strives to fulfill that need. MASLOWS HIERARCHY Herzberg theory(1959) Maslows theory has been modified by herzberg and he called it two factor theory of motivation. According to him the first groups of needs are things such as company policy and administration, supervision, working conditions, interpersonal relations, salary, status, job security and personal life. Herzberg called this factor as dissatisfiers and not motivators. These are also refered to as hygiene factors. Maintenance factors or dissatisfiers motivation factors or satisfiers Job context job content Extrinsic factor   intrinsic factor Company policy and administration   achievement Quality of supervision recognition Relations with supervisors   work itself Work conditions   responsibility Pay   advancement Peer relations   possibility of growth Personal life Relations with subordinates Status Job security Second group are satisfiers, in the sense that they are motivators. These factors are related to job content. He included the factors like achievement, recognition, challenging work, advancement and growth in this category. Presence of these factors will yield feelings of satisfaction. Herzberg theory is also called as motivation hygiene theory. Herzberg conducted a study by asking questions. What do the people want for a job? He asked the respondents to describe situations are events when they feel exceptionally good and bad about their job. Herzberg did not the cover the relationship between job satisfaction and productivity, though he assumed that there is a relationship between these two factors. Alders ERG theory(1972) Alder also feels that needs should be categorized and that there is a basic distinction between lower order needs and higher order needs . alder identified three groups of needs Existence, Relatedness and Growth and that is why his theory is called ERG theory.the existence needs are based with survival, or physiological well being.the relatedness talk about the importance of interpersonal and social relationship. The growth needs are concerned with the individuals intrinsic desire for personal development. This theory is some what similar to maslows and herzberg theory . but unlike maslows and herzberg he does not assert that lower needs has to be satisfied before higher level needs . so a persons background and culture environment may make him think of relatedness needs or growth needs though his existency needs are unfulfilled. Alders simplification of maslows need hierarchy: Needs are arranged in order of importance Unsatisfied needs motivate individuals Alders theory suggests that individual needs can be divided into three groups existence (physiological and safety) relatedness (social) growth (esteem and self actualization) alders theory differs from maslows theory in a number of important respects. Alderfer argued that it was better to think in terms of continuum rather than a hierarchy. From concrete exixtence needs to least concrete growth needs and argued that you can move along this in either direction. Maslow argued that when satisfied a need becomes less important to an individual, but alderfers argues that relatedness or growth needs become more important when satisfied . this means that team working arrangements can continue to motivate employees and are not necessarily superseded by growth needs. Mc Clellands theory: this theor was developed by David McClelland a Harvard physiologist and his associates.the theory focuses on three needs In his acquired-needs theory, David McClelland proposed that an individuals specific needs are acquired over time and are shaped by ones life experiences. Most of these needs can be classed as either achievement, affiliation, or power. A persons motivation and effectiveness in certain job functions are influenced by these three needs. McClellands theory sometimes is referred to as the three need theory or as the learned needs theory. 1. Need for achievement: (n Ach) need for achievement refers to the drive to excel, to achieve in relation to set standards and and to strive to succeed McClelland from his research that high achievers differentiate themselves from others by doing the same work in different ways . they perform best when they perceive their probability of success as being 0.5. they seek quick feed back on their performance in Order to improve or correct the action before it goes wrong. They accept personal responsibility for success or failure. Want to take personal responsibility for solving problem Goal oriented set moderate, realistic, attainable goal Seek challenge, excellence and individuality Take calculated, moderate risk Willing to work hard and desire concrete feedback on their performance Need for power (n pow) need for power refers to the desire to make others behave in a way that they would not otherwise have behaved in. In other words need for power is the desire o have impact, to be influential and control others. Want to control the situation and want control over others Enjoy competition and winning, do not like to lose willing to confront others Need for affiliation: (n Aff) seek close relationship with others and to be liked by others enjoy lots of social activities seek to belong, join groups and organization PROCESS THEORY: Process theories are concerned with the thought processes that influence behaviour. Two such theories are Expectancy theory and Equity theory A) Vrooms expectancy theory: Vrooms formula: motivation=expectancy X value According to this theory motivation of any individual depends on the desired goal and strength of his expectation of achieving goals. A vrooms model is built mainly on three concepts valency, instrumentality and expectancy. Valency: The value a person places on the outcome or reward vroom says that valency is the strength of individuals preference for a particular outcome. it can be taken as an equivalent of value, incentive, attitude and expected utility . for the value to be positive the person must prefer attaining the out come to not to attain the outcome. A valency of zero occurs , when the individual is indifferent towards the outcome. the valency is negative when the individual prefers not attaining outcome to attaining it . Expectancy: A person perception of the probability of accomplishing an objective the third major variable in vrooms theory is expectancy. though expectancy and instrumentality appear to be the same at the first glance they are quite different . Expectancy is a probability (ranging from 0 to 1) or strength of a belief that a particular action or effort will leave to a particular first level outcome. Instrumentality refers to the degree to which a first level outcome will lead to the second level outcome. vroom says the sum of these variables is motivation. Expectancy theory works best with employees who have n internal locus of control. To motivate using the expectancy theory: clearly define objectives clearly define necessary performance needed to achieve them tie performance to rewards be sure rewards are of value to the employees Make sure your employees believe you will do as you promise. Vrooms theory also suggests: Both internal (needs) and external (environment) factors affect behaviour Behaviour is the individuals decision People have different needs, desires and goals People make behaviour decisions based on their perception of the outcome. Adams Equity Theory: based on the comparison of perceived inputs to outputs. People perceive themselves in one of three positions Both the inputs and outputs of person and others or based upon the persons perceptions. Age, sex, education economic and social status , skill, experience, training, effort, education, past performance, present performance ,level of difficulty , position in the organization etc, are examples of perceived input variables . Outcomes consist of rewards like pay status promotion and intrinsic interest in the job. Equitably rewarded:( they are satisfied that there inputs and outputs are equal) Inputs and outputs are perceived as being equal. Under rewarded: (they perceive there inputs exceed their output) Efforts to reduce inequity by trying to increase outputs Reducing inputs(working less, absenteeism) Rationalizing(creating an explanation for the inequity) Changing others inputs or outputs Leaving Changing the objective of comparision Over rewarded: people dont usually get upset when they are over rewarded , but they may increase inputs or reduce outputs to maintain equity) Increasing inputs (working more, longer hours, etc) Reducing output(taking a pay cut) Rationalizing (Im worth it) Increasing other outputs Inequity occurs when : Persons outcomes others outcomes Persons inputs others inputs Persons outcomes others outcomes persons inputs others inputs Equity occurs when: Persons outcomes others outcomes - = Persons inputs others inputs INPUTS: Time Effort Loyalty Hard Work Commitment Ability Adaptability Flexibility Tolerance Determination Enthusiasm Personal sacrifice Trust in superiors Support from co-workers and colleagues OUTCOMES: Outputs are defined as the positive and negative consequences that an individual perceives a participant has incurred as a consequence of his/her relationship with another. When the ratio of inputs to outcomes is close, than the employee should have much satisfaction with their job. Outputs can be both tangible and intangible (Walster, Traupmann Walster, 1978). Typical  outcomes include any of the following: Job security Esteem Salary Employee benefit Expenses Recognition Reputation Responsibility Sense of achievement Praise Forming equity perceptions: Step 1: a person evaluates how he or she is being treated by the firm. Step 2: the person forms a perception of how a comparision other is being treated Step 3: the person compares his or her own circumstances with those of the comparision other Step 4: on the strength of this feeling , the person may choose to pursue one or more alternatives. It is important to also consider the Adams Equity Theory factors when striving to improve an employees job satisfaction, motivation level, etc., and what can be done to promote higher levels of each. JOB SATISFACTION: Job satisfaction, a workers sense of achievement and success, is generally perceived to be directly linked to productivity as well as to personal wellbeing. Job satisfaction implies doing a job one enjoys, doing it well, and being suitably rewarded for ones efforts. Job satisfaction further implies enthusiasm and happiness with ones work. For the organization, job satisfaction of its workers means a work force that is motivated and committed to high quality performance. Increased productivity-the quantity and quality of output per hour worked-seems to be a byproduct of improved quality of working life. It is important to note that the literature on the relationship between job satisfaction and productivity is neither conclusive nor consistent. However, studies dating back to Herzbergs (1957) have shown at least low correlation between high morale and high productivity, and it does seem logical that more satisfied workers will tend to add more value to an organization. Unhappy employees, who are motivated by fear of job loss, will not give 100 percent of their effort for very long. Though fear is a powerful motivator, it is also a temporary one, and as soon as the threat is lifted performance will decline. Creating job satisfaction: Flexible work arrangements, possibly including telecommuting Training and other professional growth opportunities Interesting work that offers variety and challenge and allows the worker opportunities to put his or her signature on the finished product Opportunities to use ones talents and to be creative Opportunities to take responsibility and direct ones own work A stable, secure work environment that includes job security/continuity An environment in which workers are supported by an accessible supervisor who provides timely feedback as well as congenial team members Flexible benefits, such as child-care and exercise facilities Up-to-date technology Competitive salary and opportunities for promotion